Ringo

Writing is my superpower. I wield serious chops to persuade, captivate, seduce.

 

Me staring at a blank computer screen.

The tao of Ringo

I was once asked in an interview—at a not-to-be-named agency—"Who's your favorite Beatle?"

It was an unexpected question; some would say a dumb one. I would say a dumb one. Are there “John” agencies that rival “Paul” agencies? If so, I’d prefer to work for a “Daft Punk” agency.

I was tempted to provide a snarky response (“Keith Richards”), but I played along. I picked Ringo.

A drummer myself, I know that playing well with others is a must-have behind the kit. As is understanding that simplicity is the hardest part. The notes you omit are as important as the ones you play.

Same goes for me as a pharma creative and strategist. I'm a co-conspirator first and foremost. Sometimes I set the tempo. Sometimes I get out of the way.

Because I know it's not about the drummer; it's about the song.

And making the complicated awesomely simple (in the words of Charles Mingus) is creativity.

Not surprisingly, Ringo hated solos. I dig. 

 

 

 

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